Looking to create meaningful connections through digital communications.
Communications consultant with a demonstrated history of working in the advertising industry. Skilled in project management, marketing, communications, digital media and e-commerce with an Academic Bachelor focused in Advertising & Public Relations from IHECS.
Versatile, organized, enterprising.
Content Strategy Writing
Translations Online campaigns Social Media
Photography Video Webdesign
I advise companies in digital communications and campaigns.
Planning is one of the three essential pillars to project management, the two others being scope and budget. When considering digital communications, it's important to understand the needs and challenges and identify the goals to succeed in delivering the right message, at the right moment, at the right audience.
Publishing content has never been so accessible. Yet, it takes know-how to reach your audience with relevant content and to have the right mix between paid and earned media. Content is king, pragmatism is queen. My expertise goes from writing for the web in multiple languages to creating Google Ads campaigns, making pictures and editing video to developing accessible, easily adaptable websites.
As a project manager, I like to adopt a methodological framework based on transparency, inspection and adaptation. I will measure the added value of each functionality to set the priorities. If possible, I will privilege a minimum viable product rather than long delays before reaching a perfectly finished product. Quite disruptive compared to print media. In digital, a lot of things can be measured. Reporting allows making the right decisions based on user behaviour.